McB Realty Group

Logo & Brand Design

McB Realty Group is a realtor in Miami, Florida that focuses on high-end clients looking for houses and condos. They needed a logo and promotional materials, such as a business card and postcard, to promote their new business. They wanted their brand to convey professionalism, luxury, and warmth. This brand uses Goudy Trajan for the logo typeface. The logo has a simple, yet sophisticated look. The brand colors were chosen because of the approachable feel they give. The green-blue hue created some tropical warmth, and the lime yellow was used to create interest and energy. The square pattern used throughout the brand was selected because it also created some warmth and comfort towards the brand. It’s a pattern you can see on plush pillows around your home.

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Miami Calendar of Events Posters

Print Design

The Miami Calendar of Events are a set of four calendars that highlight different events happening around Miami. They are meant to be displayed around Miami’s Art District, during different times in the year. Each one highlights the Miami lifestyle. The neon pastel colors are repeated throughout the posters. They have a close connection to this city due to the very popular pastel colored buildings in Miami’s boardwalk and art deco.

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World of Decor TV Brochure

Print Design

This brochure was created to promote the new television channel, World of Decor TV. It’s a home improvement channel about more than just designing a pretty looking room or watching experts do all the work. It’s about room design ideas that are functional and at a budget the viewer can afford while taking the world as the inspiration. The target audience is anyone interested in home decor, looking for ideas to spruce up their own homes, or just looking for some entertainment. The brochure highlights three of their television programs: Making Room in the City, Renovating Global Style, and Decor Dilemmas. The brochure uses a world map as the background on the outside. This is to tie in with the name of the channel. The images are inside circular shapes for this reason as well. The color of the brochure is a warm one which makes the photographs stand out and create interest without clashing. The overall layout is simple and easy for the reader to follow and learn about the new channel and the shows that will be airing.

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Decisions Mobile App

Digital & Brand Design

Often times, people come to a point in life were they have to make decisions as to what to do, or which road to take in life. Some of these decisions include what to wear on a date, where to go for dinner, moving across the country, changing jobs, what day to go on a trip etc... and sometimes visualizing it is best. The Decisions application is a chart of sorts where the user will get to list reasons why they should or shouldn’t do something with options for rating. Based on this information, the application will generate results and help the user make the best decision. The colors chosen for this application are bold and calming colors that evoke balance and reassurance. Blue is an intellectual color It conveys trust, efficiency, and logic. It also soothes the user while making important decisions. Green is the color of balance. It conveys reassurance and peace to the user while making an important decision. The typeface was chosen because of its clear, balance, modern, and smooth look. These are all characteristics of the Avenir family. It is easy to read and understand. The application should make the user feel welcomed and confident that they will find a solution to their decision. This typeface is clutter free and it takes the user straight to the point. It is used in different weights to highlight or emphasize sections in order to achieve a smooth navigation.

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Trail of Tears Campaign

Brand, Print & Digital Design

Posters

Mobile App

Website

The Trail of Tears Campaign serves as a source of information on the lives of the Cherokee tribe during and after the Indian Removal Act of 1830 as well as current events happening now. It will offer viewers a close and personal look at the lives of individuals and families that went through this tragedy. 1. A podcast with a series of episodes, each one highlighting the life of a different Cherokee individual. 2. A comprehensive website that includes the podcast as well as information were you can learn more about the Cherokee, Trail of Tears, and how you can help. 3. A mobile presence through an interactive mobile application that will serve to motivate, and make it simple for the audience to listen to the podcast and get informed about the Trail of Tears. The mobile application will mirror the look and detailed information found on the website. Motivation will be generated by collecting additional stories based off from Cherokee personas through QR codes available on the promotional posters and social media. 4. Promotional posters that will generate emotional response from the viewers. Each poster will include a call to action to visit the website and use the QR code to unlock a new story on the mobile application.

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Pandora Jewelry Box

Packaging Design

Pandora is known for their customizable charm bracelets, designer rings and necklaces. Even though Pandora does include some gold metals in their merchandise, their line is mostly made up of silver. The thing about silver is that, if it’s not taken care of properly, it starts to tarnish, with yellow to black discolorations. The Pandora Jewelry Cleaning Kit, has everything a person might need to properly take care of their Pandora jewelry. It includes a special powdered soap, small brushes, and a silver cleaning cloth. It comes inside a box for easy storage. A small pamphlet with cleaning instructions is also included.

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Franklin Gothic Card Deck

Packaging & Print Design

The Franklin Gothic typeface was the third of a series of other sans serif typefaces designed by the ATF. It was considered a standard in the newspaper and advertising fields. It is a conservative design that doesn’t take up too much space. What makes Franklin Gothic unique is the extra bold weight with a combination of subtle irregularities and tapering of strokes near junctions. A character in specific that differentiates this typeface from other is the ear of the lowercase g. The tail of the capital letterform Q is also unique. These characteristics are all highlighted in a card deck dedicated to the Franklin Gothic.

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Kids Rule!

Print/Magazine Design

Kids Rule! is a magazine both parents and kids will love. It’s an educational and adventurous magazine perfect for kids ages 9-13 who already know how to read and are starting to understand and analyze texts for meaning. Articles and content include a mixture of current event stories, interviews on other kids around the the world and how they live, a couple of kid friendly recipes, fun crafts, word games and more. It will have an adventurous personality and keep the child engaged. The goal of this magazine is to get kids excited about reading and learning new things without them really knowing they are.

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Holo

Brand & Stationery Design

Holo was created as a brand for a graphic design firm. Holo displays a unique branding approach, as well as produce work that sets them apart from competitors. The brand is based off an integrated design system around the idea of a Hologram, aligning with the team’s attribute of dimensionality. The iridescent hues are offset with black to create an interesting and eye-catching contrast. This approach also lends itself to the potential for interesting papers and printing techniques.

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Around the World in a Box

Packaging & Print Design

The Around the World in a Box subscription offers more than just items from different destinations. The items inside the box will engage the senses which makes each box very unique and special. The Around the World Box will be a yearly subscription. Upon subscribing, the customer will receive a starter kit. Each Around the World Box will be delivered bi-weekly. The idea behind this box is that you will open it, be able to sit down, relax and enjoy and experience a new destination through all your senses. The colors chosen for this subscription box are blue and greenish tones. Anywhere around the world that you go, you will see different shades of blues and greens. Either from the sky, water, or nature around. Blue is associated with depth, stability, confidence, and peace. The colors for this brand need to be soothing and a good representation of the world. The yellow color brings in some warmth and cheerfulness. Together they evoke a feeling of calmness and excitement that goes well in hand with traveling. The typeface for the headings convey adventure, exploration, and culture. The body typeface is clean and easy to understand that complements the heading.

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Susumi Mobile App

Digital & Brand Design

Depression is a medical illness that negatively affects how a person feels, thinks and acts. People who are depressed can feel sad, anxious, empty, hopeless, worthless, guilty, restless, and even angry. The Susumi application is a resource for people who are suffering from this illness. The user can log in the moment they are depressed and know that they are not alone and that this moment will pass. The application includes a feed where users can share their thoughts, a blog filled with information, and place for the user to track and monitor their depression triggers. The idea for this application is that the user will have something that is very easily accessible at any time and anywhere. The tone for this application is supportive, informative and friendly. Like a best friend you know you can always count on. Someone you want to reach out to when you are feeling low, that you know you can trust and confide in. The colors chosen for this application are a mix of light and dark orange hues to represent warmth and energy. The hint of dark aqua brings in some peace and smooth things out. The light grey neutralizes and stabilizes all of these colors and feelings. These colors together convey friendliness and warmth, mixed with the energy needed to keep on moving forward.

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Q'hubo Logo

Graphic Design

This is a logo for a Colombian fast food restaurant. It has the feel of the colombian sombreros and includes the colors from the Colombian flag.

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FBN News

Website Design

This design was made for a high school television production. The colors match the logo. It includes the latest videos as well as an archive of previous shows.

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